However, McDonald’s is ensuring it keeps a strong mobile focus at the heart of this initiative, as evidenced by its decision to enter one lucky McD app user into a $50,000 sweepstakes each week ...

McDonald’s is tiptoeing behind its competitors by rolling out a mobile application to United States consumers this fall, but could reclaim some of its flagging revenue with in-app coupons.

Fast food giant McDonald?s is making a bigger play in the mobile space with the launch of a new application that drives consumers to the nearest location and illustrates the company?s commitment to ...