“White sliced bread is one of the staples of the British diet and deeply embedded into the consumer’s psychology and tradition, making it really hard to change habits and tastes,” says Dr ...

But he can’t hang around reminiscing - there’s sliced white bread to be made. So, he heads back outside to where he left his tanker full of flour. Head of Flour Stuart Jones tells him that ...

Sliced bread, so commonplace and accessible, rarely features prominently on holiday tables. However, this humble and inexpensive ingredient is in your pantry waiting for you to transform it into a ...