As Web traffic rapidly shifts to mobile devices, online marketers scramble to adapt. What do ads look like in a mobile environment? Where do you even place them? How do the mechanics of a click work?

The surge in mobile ad spending in addition to device usage has led to a wave of criminal activity called mobile ad fraud. Let’s talk about exactly what mobile ad fraud is, the various types of mobile ...

The advantages of a localized website are obvious, but there's something else that's routinely getting ignored: the importance of localized mobile advertising. As companies are still trying to develop ...