The Chinese state-run Kweichow Moutai company is to open Moutai University in the city of Renhuai in the country's southern Guangzhou Province as soon as it receives its accreditation from the ...

KweiChow Moutai, despite being a national alcohol brand, faced challenges in appealing to younger audiences. Its previous co-branding efforts struggled to create widespread buzz, failing to break ...

China's Moutai launches boozy chocolates with Dove in diversification drive Luckin Coffee said on Tuesday that it sold more than 5.42 million cups of the alcohol-infused latte it rolled out with ...

At the heart of European civilization, with wine and liquor as the media, Moutai promoted the diversification of the alcohol market and its cross-cultural branding with extremely fresh and innovative ...