HONG KONG, Jan 2 (Reuters Breakingviews) - Kweichow Moutai–Li Ning, or KMLN, may not have the same ring as Louis Vuitton Moët Hennessy, but it could be China’s next national consumer champion.

Moutai is the world’s largest beverage company by market cap, yet it remains largely obscure among global consumers. WSJ looks at the liquor giant’s business strategies and the challenges ahead.

Wang Li, General Manager of Kweichow Moutai Group, China's top liquor company, was invited to participate in the 2025 World Economic Forum (WEF) Annual Meeting, which officially opened recently ...

At the invitation of the 2025 World Economic Forum annual meeting, on January 21, Wang Li, General Manager of Moutai Group, represented Moutai at Davos once again, and shared insights into Moutai ...

New York, NY, Dec. 26, 2024 (GLOBE NEWSWIRE) -- In the surging tide of globalization, Moutai, playing a leading role in traditional Chinese Baijiu industry, is proactively participating in ...

By Q2 2023, Luckin had opened 10,000 stores, giving it scale and advantage with new opportunities to attract fresh customers. KweiChow Moutai, despite being a national alcohol brand, faced challenges ...

The Chinese state-run Kweichow Moutai company is to open Moutai University in the city of Renhuai in the country's southern Guangzhou Province as soon as it receives its accreditation from the ...

Chinese liquor giant Kweichow Moutai has said it would meet its revenue growth target for 2024 despite subdued consumer sentiment and slumping wholesale prices in its home market of China.

Wang Li, General Manager of Kweichow Moutai Group, presented Moutai's advanced experience in green technological innovation at the Davos-Caixin CEO luncheon. (Photo: Business Wire) DAVOS, Switzerland, ...