The music industry is always changing, and the same can be said for marketing in all fields. So the practice of marketing music is certainly something that is constantly evolving—sometimes at ...

Brands grow by increasing both their physical and mental availability Social media is full of so-called music marketing experts trying to sell courses to new and emerging audiences with the ...

Classic FM has a new marketing campaign based on promoting music that people recognise but might not know the name of @classicfm ...

Americans are already trying out new alternatives, such as the popular viral video app RedNote, which is already leading ...

"One of the interesting things that has emerged out of this TikTok ecosystem is that catalog is never really dead," Sean Kane, a cofounder at the music marketing firm Hundred Days Digital ...

Deighton, John A., and Leora Kornfeld. "Nettwerk: Digital Marketing in the Music Industry." Harvard Business School Case 510-055, October 2009. (Revised March 2012.) (request a courtesy copy.) ...

In a fragmented music landscape, "TikTok served as sort of the one lightning rod where popularity could actually coalesce ...

said Dickinson in conversation with MARKETING-INTERACTIVE. Its clients will include advertising agencies, production companies, editing houses, directors and even other music agencies.

This article was written in partnership with Singtel.  After graduating with a biomedical engineering degree from the ...

The Music Week Awards' International Marketing Team Of The Year category is returning for 2025. The category launched in 2023 ...

Entrepreneur and Marketing Expert Scott Friedland Continues to Drive Unparalleled Success for Top Electric Guitar and Lifestyle Brands LOS ANGELES, CA / ACCESS Newswire / January 21, 2025 / Scott ...

NEW YORK, United States (AFP) — TikTok has dramatically changed music discovery and marketing — a reliance the looming US ban ...