The Super Bowl halftime show has always been a major part of the annual NFL event, and is America's most-watched musical performance of the year.

R apper Kendrick Lamar is fresh off one of the biggest nights of his life, winning all five categories he was nominated for in a historic Grammys sweep for his hit "Not Like Us,"

Part of the excitement of a live show like the NFL Halftime Show is that we don't know what will happen until it does, like Usher's 2024 surprise guests or Rihanna's pregnancy announcement. But Kendrick's fight comes in the middle of an ongoing rap beef between him and rival Drake.

Kendrick Lamar, a 22-time Grammy winner (after taking home five more on Sunday), will take the Super Bowl LIX halftime stage on Sunday, Feb. 9, 2025 at the Caesars Superdome in New Orleans, when the Kansas City Chiefs and Philadelphia Eagles will face off in a Super Bowl LVII rematch.

Shakira and Jennifer Lopez’s halftime performance in 2020 cost the NFL about $13 million, according to Reuters. The tens of millions it costs to produce a halftime show covers the special effects, staging, and wages of thousands of staffers involved in the production each year.

Patrick Mahomes, Travis Kelce and the ubiquitous Taylor Swift will be among the familiar faces for this year’s Super Bowl when the Kansas City Chiefs go for an unprecedented three-peat against the Philadelphia Eagles on Feb.

Kendrick Lamar's halftime show producer promises a performance 'like none other in Super Bowl halftime history.'

One of the major non-football storylines that centers around the Super Bowl is the halftime show. These days, the halftime show is one of the most exciting performances of the year and is headlined by some of the biggest artists of all time.