“This naming-rights sponsorship opportunity will make more funds available for government to improve the services that British Columbians count on,” said BC tourism minister Lisa Beare.

Meanwhile, Soward and board member Ernie Boch Jr. announced a 10-year extension of Boch’s naming rights sponsorship for the performing arts center. “He has agreed to continue the sponsorship ...

the Sponsorship and Sponsorship Naming Rights Policy framework is meant to optimize "non-tax revenue and value-in-kind benefits to support park board facilities, infrastructure, programs ...