stated desire to ban drug commercials from TV seems unlikely to ... changes in the multibillion-dollar advertising sector. Absent new rules or a ban, drugmakers could update their own voluntary ...

Product claim ads, the majority, give the drug’s brand name (in large print) along with its generic name, the condition it treats and its benefits and risks. The benefits are up front and emphasized ...

led by blockbuster drugs like weight-loss treatment Wegovy, according to ispot.tv, which tracks ads. The new rules, which cover TV and radio, instruct drugmakers to use simple, consumer-friendly ...

Those ever-present TV drug ads showing patients hiking, biking or enjoying a day at the beach could soon have a different look: New rules require drugmakers to be clearer and more direct when ...