Dell is officially killing the XPS branding that’s become a mainstay for people seeking a sleek, respectable, well-priced PC.

Dell computers are getting all-new branding. Instead of familiar labels like XPS, Inspiron and Latitude (among others), the company’s laptops and desktops will simply be called Dell, with ...

Here’s how it works. Dell is now overhauling many of its product lines, retiring longstanding and recognizable brands like Precision and Latitude in favor of a simplified naming system.

The days of Dell Inspiron, Latitude, Optiplex, XPS, and more are over as Dell has ditched the lot in favor of a vastly simplified new naming scheme. From now on, all its products will fall under ...

A high-end laptop that used to be called Dell Latitude might now be called Dell ... Transitioning from old to new names Dell isn’t making this change all at once. Current products with the ...