The design heritage for the Olympic Games is so illustrious that it’s easy to forget that the Olympics has a brand of its own to look after. And since the last development of its identity, in 2011, ...

The goal of its innovative cross-departmental GREAT campaign, of which the Olympics is the high point to date, is to refresh the brand of the home nations as amongst the top places in the world to ...

The 2024 Paris Olympics kicked off on July 26, but now it's time to wrap it up. The closing ceremony occurred on Aug. 11 ...

The 2024 Olympic Games could be bigger than ever for athletes looking to build content careers and score brand deals, particularly for young or newer names. Every four years, the Summer Olympics ...

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Former Olympic swimmer Michael Phelps talks to WSJ's Lee Hawkins about life after swimming, including his work related to water conservation and his business endorsements.

After the Paris 2024 Olympics, Indian athletes’ brand value surged to a new level, with some witnessing a rise of over 300 per cent. Star javelin thrower Neeraj Chopra, who won silver in Paris ...

Johan Eliasch has told AFP that if elected Olympics chief he would offer an essential quality in a "divisive world” — that of ...

With 2,000 Olympic athletes wearing Oakley sunglasses, the brand uses Olympics 2024 as a pinnacle opportunity to show off new technologies. Fresh for Paris comes the brand’s release of the QNTM ...