Perceptual maps are the only way to understand what your position is in the market and how the market views you vs. your competitors. In fact, if you don't have a perceptual map, in essence you're ...

Perceptual maps are diagrams that plot the position of different brands or products on a two-dimensional grid based on how customers perceive them along two or more relevant attributes.

A perceptual map is a diagram that plots two or more attributes or dimensions that are relevant to your customers' preferences or needs. For example, you can use price and quality, convenience and ...

Carefully prioritizing the risks and mitigate them at earliest helps the perceptual positioning of IP vendor on the perceptual map and hence it can come closer to the ideal one. There are several ...