There are other elements that the generic city badge does not tell the story of. The current would be considered traditional, but not unique to Peterborough United. It could be looked at having a ...

The name Ferguson has long been synonymous with Peterborough United. Manager Darren first took on the role ... "He [Sir Alex] was there - I showed him my name badge and told him I had a problem, ...

Peterborough United’s brand evolution has divided opinion ... I’m used to the current badge and I do like it. The second I heard about plans for a ‘brand evolution’ I was quick to say ...