Digital marketing still dominates for pharma marketers Tag recently conducted an online survey of pharma marketers across Europe and the US asking them which marketing channels and techniques are ...

Until 2020, pharma had lagged other industries in its investment in digital marketing. According to ethoseo , spending on digital projects is starting to catch up with levels in other industries.

“In 2025, expect AI, fueled by new GenAI-enabled capabilities, to chip away at gains in efficiency, accuracy, and speed ...

The account director discusses the big challenges for marketing in the world of healthcare, including budgets, inclusivity ...

Trump’s pick to lead the Health Department is targeting a multibillion-dollar ad market that’s one of the biggest spenders on ...

Since 2014, nonprofit RxBalance has been battling what it calls the “undue influence” of pharma marketing by running its own campaigns with such partners as Georgetown University for “Are ...

The rise of approaches like omnichannel marketing in the healthcare industry is one example of how ... said he’s seen a growing interest in pharma companies using such therapies, which combine digital ...

Hong Kong Pharma Digital Technology Holdings Limited ("Hong Kong Pharma" or the "Company") (NASDAQ: HKPD), a leading provider ...

Hong Kong Pharma Digital Technology Holdings Limited ("Hong Kong Pharma" or the "Company"), a leading provider of OTC pharmaceutical cross-border e-commerce supply chain services in Hong Kong, today ...

Hong Kong Pharma Digital Technology Holdings closed its initial public offering of 1.4 million shares. The over-the-counter pharmaceutical services company priced the IPO at $4 a share. Shares began ...