Digital marketing still dominates for pharma marketers Tag recently conducted an online survey of pharma marketers across Europe and the US asking them which marketing channels and techniques are ...

Until 2020, pharma had lagged other industries in its investment in digital marketing. According to ethoseo , spending on digital projects is starting to catch up with levels in other industries.

The account director discusses the big challenges for marketing in the world of healthcare, including budgets, inclusivity ...

Since 2014, nonprofit RxBalance has been battling what it calls the “undue influence” of pharma marketing by running its own campaigns with such partners as Georgetown University for “Are ...

Trump’s pick to lead the Health Department is targeting a multibillion-dollar ad market that’s one of the biggest spenders on ...

The rise of approaches like omnichannel marketing in the healthcare industry is one example of how ... said he’s seen a growing interest in pharma companies using such therapies, which combine digital ...