Launching a new product? Better get your product launch ... Tailor your message: prepare a template for your press release, but tweak the content to suit your audience and publication.

First, be sure you have a reason for sending a press release. A grand opening, a new product or a special event ... A dateline--for example, "Los Angeles, California, April 10, 2006"--follows ...

Brush up on some food & beverages press release examples for a better ... you must highlight your product’s unique selling point: a novel menu or a new take on packaged food.

Source: Hyer, R.N., & Covello, V.T. (2005). Effective media communication during public health emergencies: A WHO handbook. Geneva: World Health Organization. Sample ...