Challenge: Ramadan is considered the Middle East’s Super Bowl in terms of advertising and, after a few recent years of stagnancy during Ramadan, Coca-Cola wanted to reclaim its cultural leadership.

Challenge: Ramadan is considered the Middle East’s Super Bowl in terms of advertising and, after a few recent years of stagnancy during Ramadan, Coca-Cola wanted to reclaim its cultural leadership.

In a new spot directed by Henry Scholfield, classic artworks have been transformed through a combination of live action, animation and AI Andy Warhol’s 1962 painting of a Coca-Cola bottle offers a ...

Coca-Cola is removing its logo from its cans of soda in the Middle East to encourage people not to judge one another. The no-label cans will run throughout Ramadan. One side is blank, other than ...