Guldman, who received support from Sugar Bowl's President and CEO Bridget Legnavsky, envisioned a ski event that drew inspiration from, in part, Red Bull Rampage, a mountain biking competition.

When most companies want to sell a few extra cans of soda, they hire a celeb and shoot an over the top Superbowl commercial. When Red Bull wants to sell an extra crate or two of energy drinks, it ...

Ahead of the iconic Four Hills Tournament, World Cup-winner Andreas Wellinger explains what ski jumping feels like, what you need to succeed and how to keep it easy despite the very obvious risks.

Before this past weekend's Red Bull Heavy Metal event in St. Paul, Minnesota, street snowboarders had a packed schedule of ...

We’ll all see Powell, who became the first Black snowboarder at the X Games, show off his tricks at Boston’s Red Bull Heavy ...

After a decade with other brands, Michelle Parker has rejoined the Atomic team.

Houghton is near two ski areas: Mt. Ripley and Mt. Bohemia. The latter was featured in The New York Times travel section last year. It will be the second big rail jam that Red Bull sponsors in the ...