Taylor Swift was the top red carpet female celebrity of 2024 ... breaking "The Eras" tour also delivered significant media exposure for high fashion houses from May 17 to July 27 in the U.S ...

Fashion and beauty brands, meanwhile, increasingly employ red-carpet exposure as a key element of their marketing strategy to enhance their bottom line. That, in turn, stretches like an intricate ...

Other brands also profited from Swift’s appearances outside the red carpet in 2024. Thanks to her outfit choice for the Super Bowl LVIII, Swift generated $1.8 million in MIV for Dion Lee and $281,000 ...