The Reese's Peanut Butter Cup, with its iconic orange packaging, is one of the best-known candies worldwide. But where ...

The Super Bowl spot is just part of the media mix promoting the Chocolate Lava Big Cup. Reese’s introduced volcano imagery as soon as the product launched last year, and that theme continues across ...

The Hershey Company brand's new confection launches with a tongue-in-chocolatey-cheek 'PSA' warning fans to ensure they're ...

If you love Reese’s Peanut Butter Cups, imagine taking that rich, chocolatey, peanut buttery goodness and turning it into a ...

The confectionary giant is planning a frenetic Super Bowl spot to promote its Peanut Butter Cup Chocolate Lava Big Cup candies. By Alex Weprin Media & Business Writer The candy giant Reese’s has ...

Hold on to your chocolate and peanut butter-loving grandma…because It's Lava Time, Baby! Ever since Reese's Chocolate Lava Big Cup hit stores nationwide, fans everywhere have been buzzing with ...

Reese's won't be using celebrities in its coming Super Bowl commercial, even though the majority of Big Game advertisers do ...

ESPN NFL analyst Dan Orlovsky has become infamous for his bizarre takes on food, and he was at it again Thursday, caught on video doing something weird with a Reese’s Peanut Butter Cup.

In a 30-second spot from Erich & Kallman, scheduled to run in the second quarter, a determined grandma and a runaway bride will charge up a mountainside to find Reese’s Chocolate Lava Big Cup.

For the second year in a row, Hershey’s is selling its traditional Reese’s Peanut Butter Cups as Freshly Made Reese’s Peanut Butter Eggs. This time in a whopping 3-pound box. If you thought Reese’s ...