Reese's miniatures peanut butter pie flavored peanut butter cups are a different version of a traditional favorite.

But as Reese's remains the most popular Halloween candy year after year, it's basically the same thing. As long as you don't check the outside temperature—or the date—you might think it's ...

Be the first brand to definitively own Halloween as the category gets consistently louder. Candy Converter, with $0 paid media support, garnered 2.83B earned impressions, helping to drive +3.8% growth ...

Think you can guess Connecticut’s most popular Halloween candy? It might catch you off guard. Nutmeggers do not have Reese’s, Butterfingers or Skittles in the top slot: it’s Almond Joy ...

2020 was already spooky, but a year without Halloween? Even spookier. As king of Halloween, Reese's had to help our die-hard fans celebrate even if they couldn't go door-to-door. How'd we do it? By ...

According to this year's updated data, the best-selling candy in America is Skittles, followed by Reese's Cups and M&Ms. Read more: Teens' favorite snacks are mostly chips and cookies, even though ...