Off site advertising is when a retailer lets advertisers leverage its first party data to reach customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a ...

In the competitive retail landscape, how businesses connect with consumers has undergone significant changes. With digital ...

Retailers have discovered a lucrative new line of business by selling ads. E-commerce advertising, or retail media, has grown significantly over the past couple of years as online buying surges ...

These retail-adtech firms help retailers with a wide range of services. For example, Michaels outsources its ad sales to the adtech firm Criteo, while Walmart works with The Trade Desk for its ...

Previously, she was a writer and editor at MUO. The company’s new Retail Ad Service beta will let other online stores “Deliver contextually relevant ads by leveraging Amazon’s two decades of ...