Every swipe you take, AI is there with you. That appears to be the theme for Samsung's latest generation of flagship smartphones. Again emphasising a range of AI features, smartphone boss TM Roh at Samsung's latest Unpacked event said the South Korean tech giant wanted a phone that you can chat with,

Samsung calls this phone Ultra because everything is supposed to be ultra. But the regular S25 and S25 Plus have a lot of its best specs and features and cost much less.

The Galaxy S25 Plus is a tougher sell given how it shares the same set of Galaxy AI features and cameras found on the cheaper S25 model. It's a powerful, big-screen phone, but it's hampered by a dimmer display and modest battery life improvements over its predecessor.