This festival season, Co-optex will be launching a range of ahimsa pattu sarees to cater to a niche market that shuns silk as conventional production requires killing silk worms. Usually ...

For the uninitiated, pattu is a Tamil word which means silk. In essence, pattu sarees are lustrous silk sarees that originated in the southern part of India. The handloom sarees are known for ...

Pattu sarees take centerstage in Pongal celebrations ... Radhika shines in a rose gold silk saree, while Yash pairs a silk shirt with a veshti and shawl. Their traditional outfits exude a timeless ...

The half saree is known as langa voni in Andhra Pradesh and Telangana, and pattu pavadai dhavani in Tamil ... favouring lightweight fabrics like tissue silk for their timeless elegance and fluid ...