The Covid store shutdowns not only disrupted the flagship brick-and-mortar business, but gave digitally-native competitors, like Sweetwater, a leg-up in the market. Guitar Center is putting its ...

We've uncovered the very best offers on a range of music-making gear from the likes of Gibson, PRS, Yamaha, Fender and more ...

The phone concierge approach mirrors the strategy long favored by Sweetwater, another key player in the music retail segment. But unlike Guitar Center, Sweetwater operates almost exclusively as an ...