In a TikTok video posted in early January, Gen Z artist Sujindah intones those words ― practically screams them ― at the ...

ORME, the social commerce app that features Tik Tok-style videos within a shoppable marketplace, is emphasizing beauty as its primary category. This as the Chinese platform’s fate remains ...

If you buy something, we may earn an affiliate commission. As beauty writers who test hundreds of products a year, even we still succumb to #BeautyTok’s viral sensations. From Clinique’s Black ...