Porter, Michael E., Jorge Ramirez-Vallejo, and Alexandra Houghtalin. "CVS Health: Redefining the Value Proposition." Harvard Business School Case 717-436, November 2016. (Revised February 2017.) ...

If companies want to attract and retain talent, they must market their employee value proposition effectively.

We asked 18 digital marketers and business owners to share one value proposition or unique selling point that consistently ...

The SPIRE 2 - RULET project will quantify the system value which could be created by significant uptake of flexible electric heating in NI social housing. The interactions, regional and national ...

Your value proposition should be written around one ... This educational content, supplemented by real project case studies, not only informs our clients but also sets clear expectations regarding ...

Jim Collins's revered method for establishing company core values might not suit all businesses, particularly when disconnected from customer value propositions. Here are my suggestions for ...

Value propositions are statements that capture what makes ... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the ...

To help brand leaders remain top of mind among buyers, 16 experts from Forbes Business Development Council each share one unique value proposition to set brands apart from their competitors ...