What Is B2B Appointment-Setting? B2B appointment-setting is the process of scheduling an official meeting between a qualified lead and a closing sales rep. Appointment-setters (also called sales ...
As the contours of a post-pandemic world begin to take shape, those working B2B sales in the life sciences acknowledge that the industry must adapt to some permanent shifts. Mert Yentur looks at ...
Start with one piece. Make it amazing. Then, watch what happens to your sales pipeline. The future of B2B technical content—throughout the funnel—is creative, compelling, and conversion-focused.
Sales teams that fail to leverage AI risk being left behind – similar to the cloud and mobile technology transformations over the last decade. Leigh Jasper, Co-CEO of Firmable B2B sales ...