In the past, golf ball makers have offered players seeking Tour-level performance two options: A slightly softer ball that flies lower or a firmer ball that spins more and goes higher. But lately ...

Callaway Elyte Irons: The new Callaway Elyte iron line (the standard Elyte ... Callaway ERC Soft, Supersoft, Chrome Tour Triple Diamond golf balls: Callaway launches new versions of its three ...

The new ERC Soft looks to push its distance potential while not overlooking improved short-game effects, said Eric Loper, Callaway senior director of golf ball research and development.