Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as ...
As we enter the new year, it’s the perfect time to reflect on the past and set goals for the future. For marketing teams ...
If 2024 felt like the year of weir d for consumer brands, which produced such products as beer-infused ice cream, pretzel perfume, and hot fudge sundae-flavored sparkling water, get ready. Marketing ...
Natascha Turner started her own marketing agency and hired her husband. It's impossible to avoid bringing work home, and they ...
LinkedIn’s latest marketing jobs report highlights industry growth, key skills, and strategies for career success.
Seattle-based marketing technology company Banzai International plans to acquire Act-On Software, a Portland, Ore.-based ...
It is certain that every industry, including digital marketing as one of the most significantly transformed sectors, is being ...