Theren are orange-and-white-striped shirts, vintage Ts, long-sleeved denim shirts, trucker hats, jeans and women's cut-off denim shorts with two Whataburger logos emblazoned on the rear pockets.

Whataburger has worked on this project since 2020. From orange-and-white-striped pants to cowboy-themed patches on jean jackets, the 24-piece collection combines vintage and modern elements that feel ...