The streaming giant gets the latest round of stock price target hikes as experts opine on advertising and live sports upside: "As good as it gets? We don’t think so."

Netflix shares hit new all-time highs after the streaming giant posted strong Q4 2024 subscriber additions and announced new price hikes.

Shares of Netflix soared 13% to an all-time high on Wednesday after the streaming giant's big bet on sports helped add a record 18.9 million subscribers in the holiday quarter, ballooning its already sizeable advantage over other players.

Netflix is raising its subscription prices yet again, and customers are not happy about it, with many vowing to cancel their membership after the announcement.