Alcohol is associated with over 88,000 deaths annually and is the third leading cause of preventable death in the United States. We are working on developing novel interventions to prevent alcohol use ...
The purpose of this paper is to empirically estimate the effects of alcohol advertising on adolescent alcohol consumption. The theory of brand capital is used to explain the effects of advertising on ...
The journal of Advances in Drug and Alcohol Research will use Frontiers’ transformative Open Access platform and aims to be the global Open Access leader in all fields of the science of drug and ...
As companies incorporate sustainability into their marketing considerations, new research shows how sustainable packaging, if not carefully crafted, can negatively impact customers' evaluation of ...
The U.S. surgeon general has released a new advisory warning of alcohol-related cancer risk. Dr. Vivek Murthy issued the guidance on Friday following research that has linked alcohol to at least ...