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Vinda Deluxe, the tissue brand, grew sales and brand scores in Malaysia by connecting their key product attribute with a consumer insight. Vinda Deluxe, a relatively new contender in the Malaysian ...

It’s a tissue, but your brain says Kleenex. That’s called genericization or the more easily pronounced proprietary eponyms. Basically, it’s what we call it when a brand name word becomes ...

About KP Tissue Inc. (KPT) KPT was created to acquire, and its business is limited to holding, a limited equity interest in Kruger Products, which is accounted for as an investment on the equity basis ...

Kimberly-Clark Corp.'s Kleenex tissue brand turned to mobile marketing to promote the launch of its Kleenex Facial Tissue with Lotion. The launch of the "It feels good to feel" campaign was supported ...