Shamal has launched a new white paper entitled ‘Understanding the UAE’s Experience Economy’ dissecting the dynamic nature of ...

Omnicom Media Group (MENA) has named Christian Fedorczuk CEO of PHD MENA. Christian brings over two decades of global experience as a leader in media and creative industries, marking an exciting ...

Publicis Groupe Middle East has announced the appointment of Dyala Badran as Chief Content Officer for the MENA region.

Publicis Groupe said that it is combining its Publicis Worldwide creative agency network with Leo Burnett to create a new global brand, Leo.

The latest Disney+ marketing campaign for Saudi Arabia, brings iconic characters to life, in an exciting celebration of Saudi storytelling.

Female-owned Light of Sakina is rooted in values of sustainability, exquisite craftsmanship, and meaningful giving, the brand creates its signature collections in a dedicated atelier.

Joonas Ruolahti, founder of of Marketing Marina and Marketing Golf, on OOH, its sustainability and target audience diversity.

In the UAE and Saudi, GenAI app marketers sought to capitalize on the market buzz and increased their user acquisition ad spend by 94% Year on Year.

The MediaVantage, along with The GreenVantage and The TechVantage, have officially united under a single, dynamic brand ...

Continental Tires has launched a special video campaign encouraging its audience to reflect on the meaning of trust.

Marketers are increasing their attention towards the GenZ audience group as they move into more lucrative spending brackets. Snapchat’s main demographic has long consisted of millennials and ...

Following a review that began earlier this year, Richemont has appointed MediaCom as its global media agency. Publicis Media’s Blue 449 was the incumbent although the account is handled by different ...