During hard economic times, you would expect consumers to look for bargains and be less concerned with amenities — and companies to respond with low prices and plain products and services So why is ...

A strong car brand can create significant value in the automotive industry. The price consumers expect to pay for otherwise identical luxury vehicles can vary as much as $4,000, depending on the car’s ...

A bat and a ball cost $1.10 in total. The bat costs $1 more than the ball. How much does the ball cost? Almost everyone feels the temptation to answer “10 cents” because the sum $1.10 so neatly ...

CEOs report early productivity gains from generative AI and rising payoffs from investments in sustainability. The challenge is to increase scope and speed. Can the tech live up to the hype? Svenja ...

When John Reed, longtime chairman of Citicorp, accepted the Academy of Management’s Distinguished Executive of the Year award in 1999, he ended his acceptance speech by challenging his audience of ...

Chrysanthos Dellarocas (dell@mit.edu), “The Digitization of Word-of-Mouth: Promise and Challenges of Online Feedback Mechanisms,” MIT Sloan School of Management Working Paper Number 4296-03. Click ...

Strategy+business is an offering of PricewaterhouseCoopers Advisory Product Sales LLC and PricewaterhouseCoopers LLP (together, “PwC”), members of the ...

Over the last few years, companies in a wide variety of industries have created increasingly senior executive positions in supply chain management. Lucent Technologies Inc., the ChevronTexaco ...

When Robert Kaplan and David Norton published “The Balanced Scorecard: Measures that Drive Performance” in the Harvard Business Review in 1992, the idea of measuring business performance from ...

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Technology can improve many things, but not leadership. 2.The five new foundational qualities of effective leadership CEO succession planning has never been harder. But there are questions leaders can ...

I remember the day I realized the world was getting weird — so strange and unpredictable that conventional approaches to market forecasting would not work. It was an otherwise ordinary day in May 1985 ...