The Google logo is a prime example of a brand identity that has become iconic and instantly recognisable ... This pivotal update aligned with the introduction of its new parent company, Alphabet Inc., ...

Alphabet today announced Q4 2024 earnings with $96.47 billion in revenue. These numbers range from October to December, with the company also reporting fiscal year 2024 results. Q4 was a strong ...

RBC Capital keeps an Outperform rating and $235 price target on Alphabet (GOOGL) after its Q4 results. The quarter keeps the AI Search bear case at bay, but it was no match for an unexpected cloud ...

These simple symbols have become more recognisable than religious icons. They're the new universal language. But here's the kicker – most people (even designers) completely misunderstand why these ...

To understand how the Mayo Clinic became a superior healthcare brand, I talked with Leonard Berry, PhD, to understand their ...

YouTube ad revenue provided a bright spot in an otherwise mixed quarter for Google parent Alphabet. In the period ended December 31, the tech giant reported revenue of $96.5 billion and earnings ...

In a report released today, Thomas Champion from Piper Sandler maintained a Buy rating on Alphabet Class A (GOOGL – Research Report), with a price target of $208.00. The company’s shares ...

SEC Filings provided by EDGAR Online, Inc.

Brands seem happier than ever to adapt or remove their apparently untouchable logos. The effect is often striking visually, but does it always work? We speak to the creatives behind ads for McDonald’s ...

Between the signature sauces (which are truly the GOAT) and the juicy chicken sandwiches, it’s no surprise that Chick-fil-A ...

The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...