Its creation process is complicated, involving more steps than other baijiu types. There are several fermentation stages, ...

Sauce-aroma baijiu is pure umami, with woodsy mushroom notes. Several rounds of fermentation and distillation, coupled with aging, make bottles like Kweichow Moutai fetch thousands. “It’s like ...

To Wan Bing, baijiu is more than just a liquor. "It's a symbol of cultural heritage, a tool for bridging worlds, and a calling," said Wan, president of the newly formed Chinese Liquor Culture ...

In 2018, he co-founded the baijiu brand Ming River with the team behind Capital Spirits Baijiu Bar in Beijing. Now based in Athens, Greece, he is promoting the traditionally crafted brand ...

BEIJING, Jan. 4, 2025 /PRNewswire/ -- China's leading baijiu maker Wuliangye launched a new 3D advertisement in New York Times Square, the United States, sending the message of "harmony" to global ...