The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media feeds have turned pink as Mattel has coordinated lots of brand partnerships ...

Barbie is painting Austin pink with a free cookie pop-up truck rolling out this week, followed by a dreamy Malibu Barbie Cafe opening this spring.

Experience the Mattel Malibu Barbie Cafe in Austin with a roller rink, dining, and exclusive events starting April 4.

Rocket went back and forth over making its singalong live or prerecorded, Mildenhall said. The NFL initially squashed the ...

A cute 17-piece tea set from Green Toys to get a play party started, and you can possibly enjoy a real cup of tea. This ...

PC Magazine is your complete guide to computers, phones, tablets, peripherals and more. We test and review the latest gadgets, products and services, report technology news and trends, and provide ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

How old is barbie from barbie in on sale the dreamhouse, Barbie 60th Celebration DreamHouse Playset 3.75 ft with 2 Exclusive ...

Carl Bembridge has worked with mega stars like Ariana Grande and Nicole Scherzinger, but when it comes to Maura Higgins, the ...

Netflix has slated the debuts of new Hot Wheels and Barbie content from Mattel Television Studios for March. A third season of Hot Wheels Let’s Race is set to premiere on March 3 with five 22-minute ...

Circana™, a leading advisor on the complexity of consumer behavior, today announced the winners of its 14 th annual Toy Industry Performance Awards. The awards recognize the best-selling and top ...