Popular manga publisher TOKYOPOP announces that Mattel's Barbie and Hot Wheels properties will receive manga-style graphic novel adaptations.

With anime and manga set to become more mainstream in 2025, several companies are now trying to capitalize on the growing market and get their own brands onto the mediums. Marvel and DC Comics ...

Mattel and TOKYOPOP are collaborating to create manga based on Hot Wheels and Barbie. Manga and anime are becoming more mainstream in Western media, making collaboration opportunities rise.

Anime and manga are easier than ever to watch ... Hence, Mattel has put forward arguably its two biggest properties, Hot Wheels and Barbie, as the first themes for this new and innovative project.