The engineering giant has tapped actor Antonio Banderas and a 'Macho Man' lookalike to kickstart a U.S. expansion effort.

Apparently, even a refrigerator can be decidedly attractive. Well, with actor Antonio Banderas standing in front of the door, how could it not be?

For the first time in its 139-year history, Bosch is making its debut on marketing's biggest stage with an ad in the Big Game ...