Smith, author of “No Bullsh*t Strategy: A Founder’s Guide to Gaining Competitive Advantage with a Strategy That Actually Works ” (Matador, 2023), argues that most businesses are playing a losing game ...

Leaders who view AI as a part of their business strategy, rather than just a tool for efficiency, will be better positioned ...

In today’s dynamic market environment, a well-crafted business strategy is the difference between success and stagnation.For CEOs in Ghana, strategic planning must go beyond high-level vision ...

When Dr. Mikhail "Mike" Varshavski speaks about medical content creation, he doesn't start with algorithms or viral trends.

Dr. John Hillen's latest book discusses the art of strategic thinking, how to set the right direction for an organization and ...

Chris Young, a tech industry veteran who joined Microsoft to lead its business development initiatives in 2020, turned in his ...

Kellogg’s award-winning faculty has created an expansive suite of corporate business strategy programs for senior leaders charged with creating competitive advantage and delivering results. Faculty ...

and the right strategies. Here’s how to align your efforts and make the first 90 days of 2025 a launchpad for long-term growth. Every successful business is anchored by its ability to understand ...

Digital marketing can help you reach many people at once, but reaching out to individual customers or prospects with a personal touch can be effective.

Business owners became more aware than ever of the need for resilience strategies during the Covid-19 pandemic. It was a time when many businesses weren’t able to survive.