Distinct buyer journey stages represent the customer’s mindset and decision-making process. An effective way to utilize sales software like a CRM system is to map out this process to create ...

Mazda has been spotted testing prototypes for a third-generation CX-5 The new CX-5 is expected to debut later this year, likely as a 2026 model for the U.S. Mazda has confirmed a hybrid option is ...

That said, our CX-90 accelerated more quickly than many of its six-cylinder peers from other mainstream brands, even if the default Normal drive mode's powertrain map leaves the SUV feeling a bit ...

Amplify represents the start of Atombit's journey to create a category leader and reimagine value generation across the CX and EX lifecycles. For more information about Atombit and its acquisition ...

Cathay Pacific has completed a two-year rebuilding journey, now focusing on enhancing ... Six new locations are joining the route map in 2025, with Lau reiterating a goal of serving 100 ...

The Mazda CX-5 is old. In fact, it has been around in its current form since 2017. While it's atypical for any car to stick around for that long without major changes, it's not so surprising for ...

Traditionally we might think of that interaction as a singular “recruitment phase.” If we use the journey mapping model, we break it out into multiple phases. This is how we make a usable customer ...

The Cathay Group has completed its two-year rebuilding journey, with its focus now firmly on adding more flights and destinations to reinforce Hong Kong’s international aviation hub status. In the ...