早餐是打工人每日必经的高频场景，且具有“时间紧迫、预算有限”的强痛点。9.9元套餐（咖啡+汉堡）以“10元内吃饱吃好”的定价，相较于咖啡店的套餐，麦当劳不仅有9.9含餐含咖啡的价格优势，还有产品优势，麦当劳的汉堡在消费者心目中有更强的势能。用户心理账 ...

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