Make-up is one of the most exciting ways to indulge in play and fantasy. You can explore different colors and textures, ...

While there’s no shame in wearing make up, it’s crucial to make sure you love what going on underneath. Here are six Black female celebrities without ... offered a make-up-free look following some ...

Whether it’s a Hollywood icon’s go-to hydration hack or a supermodel’s skincare staples, these expert-approved secrets ...

Courtesy of Lyndsay Zavitz/Instagram Lyndsay Zavitz spilled all her beauty secrets with Us. Zavitz exclusively opened up to ...

If you’re still searching for an easy makeup routine for Valentine’s Day or Galentine’s Day, Lady Gaga's makeup artist Sarah Tanno has the best hassle-free tips for a flawless finish.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Our Get the Look feature allows you to shop your favourite celebrity outfits and steal style trends from some of the best dressed celebs. Recreate some of the most stylish looks as spotted on the ...

Kim Kardashian's beauty routine involves layering different skincare products to maximize effectiveness. She uses a ...

Looking for the best blush for mature skin? We asked beauty experts and makeup artists to break down their top picks, and ...