A timeless logo should evolve slowly, ensuring strong brand recognition over time. Helly Hansen was a Norwegian captain who, in 1877, started producing oilskin jackets, clothing and tarpaulins made ...

Before dissecting the logo, let's take a quick trip back in time. It's 1973, and a young rock climber named Yvon Chouinard is about to change the outdoor industry forever. Chouinard had been selling ...

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