Red Star Erguotou, Fenjiu, and Kinmen Kaoliang are a few household names that create this affordable style. Strong-aroma baijiu, largely produced in Sichuan Province, dominates the Chinese market.

The fermentation process of Chinese liquor, particularly Baijiu, is a complex interplay of various microorganisms, including bacteria, yeasts, and molds. These microbial communities are crucial ...

Chilean powerhouse Viña Concha y Toro and Chinese baijiu giant Wuliangye have signed a memorandum of understanding (MoU) to collaborate across Asian markets. Viña Concha y Toro signs deal with China's ...

For the first two years, his team had to spend a lot of money on marketing because in bars and mainstream restaurants outside of China, there was not much awareness of baijiu. They also tried to ...

a renowned Chinese baijiu brand, continues to play a significant role in this festive season. This year, Yanghe has once again partnered with the CCTV Spring Festival Gala as the exclusive time ...

BEIJING, Jan. 4, 2025 /CNW/ -- China's leading baijiu maker Wuliangye launched a new 3D advertisement in New York Times Square, the United States, sending the message of "harmony" to global ...

a renowned Chinese baijiu brand, continues to play a significant role in this festive season. This year, Yanghe has once again partnered with the CCTV Spring Festival Gala as the exclusive ...