Customers are understandably cautious when conducting business through email. Cybercrime continues to rise and phishing is a serious concern. Businesses using free Outlook or Gmail accounts lose ...
You have to know who you're sending the email to, and they have to recognize that it's about them or a subject interesting to them, Bodnar said. Using their name or company name is one of the best ...
Business email compromise (BEC) is a type of spear phishing scam where the attacker impersonates or compromises an executive’s email account to manipulate the target into unknowingly disclosing ...
Davis, whose company sends cold emails to gain business and handles other companies' email-marketing campaigns, usually targets chief marketing officers. He recently landed a manufacturing company ...
Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Strong customer communications and effective prospecting ...
Sundar Pichai said he had been reviewing demos for products and features Google would be rolling out in the next few months ...