It takes only minutes for a financially crippling mistake – and it can happen to anyone. UMB Bank shares actions businesses ...

Customers are understandably cautious when conducting business through email. Cybercrime continues to rise and phishing is a serious concern. Businesses using free Outlook or Gmail accounts lose ...

You have to know who you're sending the email to, and they have to recognize that it's about them or a subject interesting to them, Bodnar said. Using their name or company name is one of the best ...

Business email compromise (BEC) is a type of spear phishing scam where the attacker impersonates or compromises an executive’s email account to manipulate the target into unknowingly disclosing ...

is a collection of email addresses from visitors and customers who consented to receive communications from a business, such as information, updates, or discounts. Your list may grow and shrink as ...

Davis, whose company sends cold emails to gain business and handles other companies' email-marketing campaigns, usually targets chief marketing officers. He recently landed a manufacturing company ...