Designing an effective pricing strategy is crucial for any business aiming to maximize profits. By understanding key factors ...

Sales data contains valuable insights into customer purchasing behaviour. By analysing sales numbers over time, retailers can ...

Learn how to choose and adapt the best pricing strategies for entering new markets and optimize your international marketing mix.

H&M cannot win on price alone and must make its clothes more trendy and of higher-quality in the fiercely competitive ...

Pricing decisions are often reactive, based on crude cost-plus formulas or gut instinct. This approach is not just outdated; ...

Learn how to use cost-based, value-based, competitive, dynamic, or bundling pricing in your vendor negotiations, and how to apply them in different scenarios.

After much advancement and excitement around AI technologies in 2024, the coming year promises to be much more measured and ...

Centric Software® is thrilled to announce new enhancements to Centric Market Intelligence™, the competitive market intelligence solution designed to empower fashion, outdoor, footwear and cosmetics ...

Coca-Cola's global president praises local competitors in India's expanding beverage market for keeping the company competitive. Rising consumption and urbanization boost market growth, which is met ...

In a pilot project with a major supermarket chain, Store-Level Optimization drove a 7% increase in profits and 1.25% growth ...

Altria (NYSE:MO) is set to report fourth quarter earnings on Thursday, and investors will focus on the tobacco giant’s ...